Marketing

Automation in Marketing Through Microsoft Dynamics 365

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The world of marketing has been evolving with the speed of light in the past few years. Companies can now experiment and automate various marketing strategies and increase conversions, thanks to modern technology and some specific software. “One of the leading software in this domain is Microsoft Dynamics 365 Marketing, which is redefining how businesses market their products and services globally.” In this post, we

alterneate data collection the new must have for ecommerce

Alternative Data Collection – The New “Must-Have” for ECommerce Brands?

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Data is arguably the most valuable resource for a business. To serve your customers well and succeed in this competitive market, you must understand your customers’ wants and needs. Data about the recent trends and interests will allow you to customize your service to fit the latest demand. However, as the internet has grown into an unexpected labyrinth of data, it has become tough to

AI driven market research for ecommerce industries

Why ECommerce Brands Should Invest In AI-Driven Market Research

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The eCommerce industry has seen massive growth in the past few years. More and more people are investing in eCommerce with each passing day. However, 2020 has encountered demand for eCommerce like never before. With the Covid-19 pandemic taking over the world, eCommerce faced fierce competition from overseas newcomers. The best part about the new eCommerce businesses in 2020 was their effective business strategies and

what is remarketing and its importance for business

Remarketing and It’s Importance for Startups that Sell Products Online

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If you are using Google Ads, Facebook, Bing or any other network to promote your products, you are probably familiar with the term “Remarketing”. We will focus on the remarketing on the Google network. In this article, we will look into it. You will learn what Remarketing is, how does Remarketing work and a few reasons why Remarketing is extremely important. What is Remarketing? Remarketing

Important Ways of Communicating With Clients on Social Networks

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The old motto “The customer is always right” has never been more relevant than it is today. Given so many ways consumers can interact with businesses these days, brands need to be at their peak and ensure that their customer base is satisfied with products and services. From consumer reviews to interactions on social media, customers are just a few clicks away from you. Therefore,

How to Personalize Customer Experiences Using IoT Data and AI

August 1, 2024

Integrating artificial intelligence into Internet of Things (IoT) devices isn’t a new concept, but it is still in the development and early adoption stages. In other words, no standard approach exists yet. How can you use AI and IoT data

The 10 Best Accreditation Software for Higher Education

August 1, 2024

Accreditation is the gold standard for institutes of higher learning. It validates academic quality, ensures program effectiveness and boosts institutional reputation. The best accreditation software for higher education streamlines the accreditation process, making it more efficient and manageable. Key Features

AI-Driven Market Sentiment Analysis for Strategic Business Investment

July 24, 2024

Those in business investment may find managing market sentiment analysis to be challenging. Traditional methods often miss the subtle shifts in investor attitudes, making it hard to make informed decisions. However, AI-driven sentiment analysis allows investors to gain deeper and

Smart Cities Breathe Easier: Integrating AI Into Air Purification Systems

July 1, 2024

Smart cities are pinnacles of technological and environmental innovation. In the age of artificial intelligence (AI), smart tech and the Internet of Things (IoT) will become more competent. This is pivotal in cleaning urban air, which is laden with pollutants

7 Ways Machine Learning Transforms Customer Relationship Management

June 27, 2024

Customer relationship management (CRM) is vital for businesses. It helps you manage and analyze client interactions throughout their lifecycle. Leveraging these systems improves consumer satisfaction, boosts retention and drives sales growth. Recently, machine learning (ML) integration has revolutionized CRM because

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