Marketing

Automation in Marketing Through Microsoft Dynamics 365

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The world of marketing has been evolving with the speed of light in the past few years. Companies can now experiment and automate various marketing strategies and increase conversions, thanks to modern technology and some specific software. “One of the leading software in this domain is Microsoft Dynamics 365 Marketing, which is redefining how businesses market their products and services globally.” In this post, we

alterneate data collection the new must have for ecommerce

Alternative Data Collection – The New “Must-Have” for ECommerce Brands?

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Data is arguably the most valuable resource for a business. To serve your customers well and succeed in this competitive market, you must understand your customers’ wants and needs. Data about the recent trends and interests will allow you to customize your service to fit the latest demand. However, as the internet has grown into an unexpected labyrinth of data, it has become tough to

AI driven market research for ecommerce industries

Why ECommerce Brands Should Invest In AI-Driven Market Research

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The eCommerce industry has seen massive growth in the past few years. More and more people are investing in eCommerce with each passing day. However, 2020 has encountered demand for eCommerce like never before. With the Covid-19 pandemic taking over the world, eCommerce faced fierce competition from overseas newcomers. The best part about the new eCommerce businesses in 2020 was their effective business strategies and

what is remarketing and its importance for business

Remarketing and It’s Importance for Startups that Sell Products Online

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If you are using Google Ads, Facebook, Bing or any other network to promote your products, you are probably familiar with the term “Remarketing”. We will focus on the remarketing on the Google network. In this article, we will look into it. You will learn what Remarketing is, how does Remarketing work and a few reasons why Remarketing is extremely important. What is Remarketing? Remarketing

Important Ways of Communicating With Clients on Social Networks

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The old motto “The customer is always right” has never been more relevant than it is today. Given so many ways consumers can interact with businesses these days, brands need to be at their peak and ensure that their customer base is satisfied with products and services. From consumer reviews to interactions on social media, customers are just a few clicks away from you. Therefore,

AI-Driven Data Anonymization Techniques in Health Care

June 25, 2024

Data privacy is a leading concern in many industries, but health care deals with more pressure than most. Patient information faces stringent regulations and can do significant damage if it leaks. At the same time, you need to be able

10 IoT Devices Transforming Inventory Control in Businesses

June 19, 2024

Efficient inventory control is crucial for maintaining a competitive edge in today’s fast-paced business environment. Integrating Internet of Things (IoT) devices is revolutionizing inventory management, making it more accurate, efficient and cost-effective. Explore 10 IoT devices transforming inventory control and

Why Promotional Products Are Essential for Your Business

June 17, 2024

For both new and existing businesses, standing out from the crowd is more critical than ever. With so much competition, you have to work harder to differentiate yourself and encourage engagement. One powerful and overlooked strategy involves using promotional products.

How Data Annotation Fuels AI-Driven Marketing Strategies

June 17, 2024

Data annotation might sound technical, but it’s the secret sauce behind successful AI-driven marketing strategies. In this article, we’ll dig into how it supercharges AI marketing and share how it can help your business. Data annotation is about labelling data

How Do You Measure Student Success in Robotics?

June 7, 2024

Learning about robotics can be a rewarding yet challenging experience. The field is ever-evolving and there’s always something new to pickup. As with any discipline, students need to track how far they’ve come, establish benchmarks and measure progress. It’s the

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