Marketing

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Common PPC Mistakes and How to Avoid it

Common Pay Per Click Mistakes and How to Avoid Them

There are plenty of articles online that talk about some recommended practices on how to build your marketing campaigns. There are also a variety of techniques for optimization and numerous concepts regarding how to structure effective online advertisements. Since there are countless pieces of advice that are available on the internet, it is very likely for you to get lost with conflicting ideas and be

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Future and Facts of Apps

Future and Facts of Apps That You Need to Know

Whether it’s Facebook, Whatsapp, or Uber, we can’t imagine our lives without apps anymore. Some people would even say that apps are a must for businesses today. What makes this so popular, and how should you approach app marketing? Let’s find out! An app is a software designed to work on mobile devices such as smartphones and tablets. They allow users to do many things,

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automation in marketing

Automation in Marketing Through Microsoft Dynamics 365

The world of marketing has been evolving with the speed of light in the past few years. Companies can now experiment and automate various marketing strategies and increase conversions, thanks to modern technology and some specific software. “One of the leading software in this domain is Microsoft Dynamics 365 Marketing, which is redefining how businesses market their products and services globally.”  In this post, we

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alterneate data collection the new must have for ecommerce

Alternative Data Collection – The New “Must-Have” for ECommerce Brands?

Data is arguably the most valuable resource for a business. To serve your customers well and succeed in this competitive market, you must understand your customers’ wants and needs. Data about the recent trends and interests will allow you to customize your service to fit the latest demand. However, as the internet has grown into an unexpected labyrinth of data, it has become tough to

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AI driven market research for ecommerce industries

Why ECommerce Brands Should Invest In AI-Driven Market Research

The eCommerce industry has seen massive growth in the past few years. More and more people are investing in eCommerce with each passing day. However, 2020 has encountered demand for eCommerce like never before. With the Covid-19 pandemic taking over the world, eCommerce faced fierce competition from overseas newcomers. The best part about the new eCommerce businesses in 2020 was their effective business strategies and

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Latest Articles

machine learning crunch customer rate

How Machine Learning Can Help Reduce Customer Churn Rate

Businesses of all types and sizes are leveraging machine learning (ML), a prominent subset of artificial intelligence (AI), for various purposes. ML is successfully used for everything from fraud detection to targeted advertising on social media platforms. Another potential use

AR can be used to improve math literacy

How AR Can Be Used to Improve Math Literacy

Schools that don’t incorporate technology will need to catch up soon. How augmented reality (AR) and virtual reality (VR) empower learners is a never-before-seen revolution in education. It can improve subjects like math, making a once intimidating subject more approachable

data and AI transform finance industry

How Data and AI Will Transform the Financial Industry in 2023

Every industry in the global economy benefits from artificial intelligence (AI) and big data. It was only a matter of time until banks, financial institutions, and wealth management organizations leveraged this tech to gain a competitive edge. AI and big

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