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automation in marketing

Automation in Marketing Through Microsoft Dynamics 365

The world of marketing has been evolving with the speed of light in the past few years. Companies can now experiment and automate various marketing strategies and increase conversions, thanks to modern technology and some specific software. “One of the leading software in this domain is Microsoft Dynamics 365 Marketing, which is redefining how businesses market their products and services globally.”  In this post, we

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alterneate data collection the new must have for ecommerce

Alternative Data Collection – The New “Must-Have” for ECommerce Brands?

Data is arguably the most valuable resource for a business. To serve your customers well and succeed in this competitive market, you must understand your customers’ wants and needs. Data about the recent trends and interests will allow you to customize your service to fit the latest demand. However, as the internet has grown into an unexpected labyrinth of data, it has become tough to

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AI driven market research for ecommerce industries

Why ECommerce Brands Should Invest In AI-Driven Market Research

The eCommerce industry has seen massive growth in the past few years. More and more people are investing in eCommerce with each passing day. However, 2020 has encountered demand for eCommerce like never before. With the Covid-19 pandemic taking over the world, eCommerce faced fierce competition from overseas newcomers. The best part about the new eCommerce businesses in 2020 was their effective business strategies and

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what is remarketing and its importance for business

Remarketing and It’s Importance for Startups that Sell Products Online

If you are using Google Ads, Facebook, Bing or any other network to promote your products, you are probably familiar with the term “Remarketing”. We will focus on the remarketing on the Google network. In this article, we will look into it. You will learn what Remarketing is, how does Remarketing work and a few reasons why Remarketing is extremely important.  What is Remarketing? Remarketing

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Important Ways of Communicating With Clients on Social Networks

Important Ways of Communicating With Clients on Social Networks

The old motto “The customer is always right” has never been more relevant than it is today. Given so many ways consumers can interact with businesses these days, brands need to be at their peak and ensure that their customer base is satisfied with products and services. From consumer reviews to interactions on social media, customers are just a few clicks away from you. Therefore,

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Latest Articles

Why End-To-End Testing Is Vital For Your Product

Why End-To-End Testing Is Vital For Your Product

With the use of applications increasing every day, more complex workflows are created within and outside the enterprise environment. Today, applications are interconnected and integrated with several systems, making it necessary to examine much more than just their functional flow.


How to Become a 21st Century Engineer?

Studying engineering and become a 21st-century engineer is one of the most desirable jobs for many students. The career scope, the knowledge, the personality, everything that a student gains in their education and career life is worth the money and

Impact of technology on automotive industry

The Impact of Technology On The Automotive Industry

Technology is a paramount force that drives progress in many industries, and the automotive industry is no exception. As technology advances, cars become more intelligent, comfortable, and energy-efficient. The range of features and functionalities you can find in an average

how iot linked with amazon echo and google home

How IOT Is Linked With Amazon Echo and Google Home

We are currently living in an era where Amazon’s wireless speaker and Google Home assistant have infiltrated our homes and offering us a range of unprecedented conveniences. Thanks to the internet and its growing penetration around the globe, progressive technologies

Reasons you should use analytics in your business

5 Reasons Why You Should Use Analytics In Your Business

Are you confused why many of your business strategies often fail? Wondering whether you should also dip your head into the sacred pool of analytics everyone keeps talking about? Continue reading; you’ll find the answer to these questions! “The business