Marketing

Emotional Intelligence in AI Marketing: Crafting Authentic Brand Communication

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Artificial intelligence (AI) has come a long way since its inception. It has reached the point where its conversational skills and generative capabilities are believable — but can you use it to craft authentic brand communication? What Is Emotional Intelligence in Marketing? Emotional intelligence is the ability to manage your feelings and understand others’ emotions. Self-awareness, self-regulation, empathy and social skills are four of its

Why Promotional Products Are Essential for Your Business

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For both new and existing businesses, standing out from the crowd is more critical than ever. With so much competition, you have to work harder to differentiate yourself and encourage engagement. One powerful and overlooked strategy involves using promotional products. While they may initially seem like an unnecessary expense, they have many great advantages for your company. Interested in learning more? Then keep on reading.

Securing Digital Content: Mitigating Cybersecurity Risks in AI Content Marketing

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Content marketers increasingly use artificial intelligence (AI) tools. What are some of the biggest cybersecurity risks of this approach and how can you manage them? Data Leaks “A December 2023 study found 31% of people who use generative AI tools had put sensitive information into them. Such behaviours could compromise clients’ data, making it more difficult to maintain trust and retain their business.” Data leaks

Top 5 Soft Skills You Need on Your Resume and How to Develop Them

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Building your resume soft skills is a must if you’re hoping to land your dream job or move up in the workplace. Set yourself apart from other candidates by developing and highlighting your list of soft skills. What Are Soft Skills? Soft skills are skills and characteristics a person develops that can improve their relationships with others at work and in their personal lives. These

The Benefits of Content Automation That You Need to Know

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There’s no question that content is key to a successful online presence. However, creating and managing high-quality content can be time-consuming and expensive. Content automation tools can help by mechanizing, creating, and managing content, allowing businesses to focus on other aspects of their operations. The valuable results obtained from content automation encourage companies to employ this technique. In 2021, 76% of businesses implemented this approach,

AI-Driven Data Anonymization Techniques in Health Care

June 25, 2024

Data privacy is a leading concern in many industries, but health care deals with more pressure than most. Patient information faces stringent regulations and can do significant damage if it leaks. At the same time, you need to be able

10 IoT Devices Transforming Inventory Control in Businesses

June 19, 2024

Efficient inventory control is crucial for maintaining a competitive edge in today’s fast-paced business environment. Integrating Internet of Things (IoT) devices is revolutionizing inventory management, making it more accurate, efficient and cost-effective. Explore 10 IoT devices transforming inventory control and

Why Promotional Products Are Essential for Your Business

June 17, 2024

How Data Annotation Fuels AI-Driven Marketing Strategies

June 17, 2024

Data annotation might sound technical, but it’s the secret sauce behind successful AI-driven marketing strategies. In this article, we’ll dig into how it supercharges AI marketing and share how it can help your business. Data annotation is about labelling data

How Do You Measure Student Success in Robotics?

June 7, 2024

Learning about robotics can be a rewarding yet challenging experience. The field is ever-evolving and there’s always something new to pickup. As with any discipline, students need to track how far they’ve come, establish benchmarks and measure progress. It’s the

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