There are plenty of articles online that talk about some recommended practices on how to build your marketing campaigns. There are also a variety of techniques for optimization and numerous concepts regarding how to structure effective online advertisements.
Since there are countless pieces of advice that are available on the internet, it is very likely for you to get lost with conflicting ideas and be confused as to what you will follow or not.
Things will be easier if you have an expert team to help you with your needs. Nevertheless, it is completely normal to commit mistakes as long as you will learn how to avoid them next time.
Not Utilizing Negative Keyword Lists Efficiently
One of your allies in the effective execution of PPC campaigns is the proper use of keywords. Aside from that, using negative keyword lists with efficiency is also a helpful way to ensure that your PPC campaigns are doing well.
“It will be a great practice if you will have a master list of negative keywords so you can apply it to all of your campaigns with particular terms or phrases that you do not want your advertisements to appear for.”
Regularly checking the search query reports will help you avoid wasting money on search queries that you do not want your advertisements to be suggested.
Not Matching Keywords to Ad Copy
As a wise business owner, you have to exert more effort in making your advertising campaigns as relevant as possible. Since online consumers have a very short attention span, they do not have the luxury of time to deal with unnecessary and uninteresting websites.
One of the most common mistakes in PPC is when an advertiser is making one set of ads and utilizing them across multiple ad groups. It is good only for having a broad same theme but for personalization, it will make your campaigns weak.
Since you have a lot of other things to focus on for your business, it would be wise and easier to hire an ROI-driven PPC team who are experts in making relevant and successful advertising campaigns.
Focusing Too Much on an Average Position
Advertisers commit mistakes by focusing on an average position. This is because an average position of one (1) simply means that your advertisements are appearing ahead of any other paid ads in the search results.
It does not strictly mean that your ads are actually in the top spot. This is why the average position is not an indication of the location of your ads when they are suggested.
Now that you are knowledgeable regarding the common mistakes on PPC, take this information as your driving force to help yourself avoid committing these mistakes.
It is good that you know how to solve these problems when you have committed some mistakes but it is better that you know how to avoid these problems before you even commit some mistakes. You have to employ a proactive approach to ensure that you maximize the full potential of PPC as your marketing campaign.