Marketing

Automation in Marketing Through Microsoft Dynamics 365

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The world of marketing has been evolving with the speed of light in the past few years. Companies can now experiment and automate various marketing strategies and increase conversions, thanks to modern technology and some specific software. “One of the leading software in this domain is Microsoft Dynamics 365 Marketing, which is redefining how businesses market their products and services globally.” In this post, we

Alternative Data Collection – The New “Must-Have” for ECommerce Brands?

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Data is arguably the most valuable resource for a business. To serve your customers well and succeed in this competitive market, you must understand your customers’ wants and needs. Data about the recent trends and interests will allow you to customize your service to fit the latest demand. However, as the internet has grown into an unexpected labyrinth of data, it has become tough to

Why ECommerce Brands Should Invest In AI-Driven Market Research

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The eCommerce industry has seen massive growth in the past few years. More and more people are investing in eCommerce with each passing day. However, 2020 has encountered demand for eCommerce like never before. With the Covid-19 pandemic taking over the world, eCommerce faced fierce competition from overseas newcomers. The best part about the new eCommerce businesses in 2020 was their effective business strategies and

Remarketing and It’s Importance for Startups that Sell Products Online

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If you are using Google Ads, Facebook, Bing or any other network to promote your products, you are probably familiar with the term “Remarketing”. We will focus on the remarketing on the Google network. In this article, we will look into it. You will learn what Remarketing is, how does Remarketing work and a few reasons why Remarketing is extremely important. What is Remarketing? Remarketing

Important Ways of Communicating With Clients on Social Networks

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The old motto “The customer is always right” has never been more relevant than it is today. Given so many ways consumers can interact with businesses these days, brands need to be at their peak and ensure that their customer base is satisfied with products and services. From consumer reviews to interactions on social media, customers are just a few clicks away from you. Therefore,

The Invisible Hand of AI: How Autonomous Agents Are Quietly Reshaping Supply Chains

July 18, 2025

Supply chains are the lifeblood of global commerce, yet they remain plagued by inefficiencies—delays, stockouts, overproduction, and unpredictable disruptions. Enter autonomous AI agents, the silent orchestrators now optimizing logistics with superhuman precision. Unlike traditional software, these agents learn, adapt, and make decisions

How AI is Reshaping Creative Fields: Music, Writing & Art in the Age of Algorithms.

June 6, 2025

The Rise of AI in Creative Domains Artificial Intelligence (AI) has moved far beyond number-crunching and automation. Today, it’s playing a transformative role in traditionally human-centric fields like music, writing, and visual art. Algorithms are composing melodies, generating stories, and

Why Smart Technology Is Driving Business Efficiency and Innovation

March 3, 2025

Smart technology is no longer a luxury for businesses but a critical driver of efficiency, growth, and innovation. As technology advances, companies are continually seeking ways to stay ahead in a highly competitive landscape, and the integration of smart solutions

Heavy Machinery and AI are Going to Disrupt Traditional Industries

January 23, 2025

The convergence of artificial intelligence and advanced machinery is poised to transform traditional industries in ways few could have imagined just a decade ago. From construction sites to manufacturing plants, the integration of AI-powered systems with heavy equipment is creating

AI Powers Predictive Insights for Material Testing and Performance Forecasting

December 20, 2024

Artificial intelligence (AI) transforms material testing and performance forecasting by integrating advanced algorithms with traditional engineering methods. This convergence enables precise predictions, reduces failure risks and accelerates innovation across the aerospace, construction and energy industries. The Role of AI in

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