As you might know already, merchandising is the process of designing and arranging all of the goods within your retail space. It helps create a better visual image, make the experience more fun, and attract more customers to your product.
“Simply put, it’s not just about what you are selling – it’s also about how you present it to your customers. The same rules apply for both online and in-store selling. However, merchandising isn’t only about arranging products in a certain way.”
It also involves various promotions, signage, the layout of the whole store, and pricing. If you’re thinking about doing merchandising, here are some of the benefits you should know.
It Helps You Advertize
Not all merchandising has to be done for the direct purpose of selling products or displaying their prices. Retailers can use it in different ways to promote themselves to customers and advertise. With the right retail merchandising, products, animations, and visual elements, you can simply showcase your brand or store.
In case you are selling major brands at your store, you can use their appeal to promote your own brand. By combining these famous brands with your logo and other brand assets, you’ll be able to spark attention and make your store memorable.
Consider using technology platforms to integrate digital assets within your physical store. On the other hand, you can also do this for your digital store by creating layouts with added animations and special effects that don’t directly offer products.
Merchandising Boosts Sales
There’s a lot of research proving that merchandising increases retail sales. It improves the overall bottom line, and this is the goal of any store. All merchandising practices, including sales signs, promotions, events, product packaging, displays, and pricing, can increase sales.
At the same time, your customers will have a better shopping experience, which means they won’t buy something once and never ever return to your store. Quality merchandising lets you maximize the potential of your space and boost sales.
There’s no need to renovate the area or expand your space if you want to get more sales. When customers see attractive merchandising, your products will look more appealing to them. At the same time, they will associate it with your brand and come back for future purchases.
Improved Customer Experience
Merchandising has an important effect on the overall customer experience. First of all, it affects the whole ambience of your store and how it looks. The look of your store can have a great effect on customers. It’s not only appealing, but it can be logical and guide customers on their journey towards a purchase.
“More specifically, visual merchandising can help you with this. Humans are visual beings – we process visual information a lot quicker than text. ”
If you create a store that looks nice, makes people feel comfortable, and clearly indicates what they need to do to finish a purchase, they will have a fantastic shopping experience. For this, they will repay you with their loyalty.
Makes Your Products Look More Valuable
As we mentioned at the start, it’s not only about how good products are, but also about how you present them. Arranging them properly with retail merchandising can make them look more valuable to customers.
It can showcase their best sides and make them look even more special. At the same time, visual merchandising methods can be used to highlight products that are in low demand to help improve their sales. After all, customers want only the best.
If they see that a certain product is displayed to stand out from the rest, they will think that it’s something special. Simply put, merchandising is a good option for making products stand out to customers and grab their attention.
Modern merchandising practices also incorporate AI solutions that will showcase the right products to the right people. You can collect valuable information about customers and do “flexible” merchandising that’s personalized for every customer who visits your website.
Tell Your Brand Story
Retail brands need to have their own brand stories. Furthermore, they need to find as many ways as possible to share that story with their potential customers. That’s how you can build more relevance within your industry and stand out from so much competition.
Merchandising lets you use a variety of visual elements for expressing your story and setting the tone of your brand. Through this, you can help customers recognize that you are the brand that they are looking for.
Pointing out their pain points and giving solutions is the core of getting customer attention. It’s a more genuine and effective approach than pitching sales in a traditional and obvious way.
Yes, retail merchandising costs money. However, when done properly, it can give you a great ROI and boost your brand. It will help you create a stable base of customers you can always rely on for steady sales.