Like most businesses, you want a high-converting website.
The challenge is that turning your website visitors into paying customers isn’t easy.
Most first-time visitors don’t immediately buy since they don’t know your brand yet.
“You need to give potential customers a reason to trust your business and implement the right strategies to entice them to purchase (and get previous customers to buy again).”
While there are countless ways to achieve this, you can start with these six simple yet effective tips to help convert your eCommerce store visitors into paying customers.
1. Use high-quality product images
Product images are the first thing visitors notice when they land on your product page.
If the product image’s quality is poor, visitors might question whether the item (and your business) is legitimate.
Establish your company’s credibility by using high-quality product images.
Clear and high-quality photos can provide a better shopping experience, help you build trust with visitors, and boost sales. They make it easy for shoppers to see what the product looks like, making them more likely to buy.
Use high-quality images across your other marketing channels and content, such as poll questions on Instagram and other posts on social media platforms.
Top-quality and captivating visual content can help draw attention to your offers and brand and engage your audience while reinforcing your message.
2. Display your stock count
Displaying the number of stocks on your product pages is an effective strategy to help convert your online store visitors into paying customers.
It evokes a customer’s Fear of Missing Out (FOMO) and gets them to make a purchase decision faster.
The product page from Men’s clothing brand Howick leverages this strategy.
Image source: econsultancy.com.
“You can see how showing limited stock availability creates a sense of urgency. It can make customers more inclined to buy immediately to avoid missing out on the opportunity. ”
A dwindling stock count can make shoppers feel like they’re getting a rare deal. It helps them justify buying a product because there’ll be nothing left if they wait.
Leverage the same strategy when offering services.
For example, if you provide content writing services, display limited offers by accepting a specific amount of orders for clients to buy SEO articles in bulk.
3. Publish valuable content
You can get boatloads of traffic, but if your visitors aren’t converting, you won’t get your expected results or sales.
Many people don’t convert because they’re not ready to buy yet. They might have landed on your site and need more information before purchasing.
Give your visitors that nudge into converting by providing them with quality information about your product or service.
Deliver relevant articles, social media posts, and other content that give potential customers valuable information while resonating with our audience.
For example, if you’re selling cosmetic products, write a blog post detailing how your product is unique (possibly better) than other brands.
If you don’t know where to start, follow a reliable guide on how to write compelling content online. Doing so can help you nail your content and implement a solid strategy to drive conversions with content.
Also, conduct content tracking and analysis to get insights into your content’s performance and the areas for improvement.
4. Encourage and react to customer reviews
Online reviews are a potent tool for driving traffic and ecommerce conversions.
In fact, according to research by Baymard Institute, 95% of consumers say that seeing reviews on a website influences their buying decisions.
Encourage visitors to give reviews by placing review widgets prominently on product pages or sending email campaigns requesting feedback.
Set up automated emails to remind customers who purchased from you after 14 days or 30 days to give their reviews.
Additionally, use the reviews as an opportunity to interact with customers positively, the way this company did below.
Image source: groovehq.com.
If a customer left a negative review, you might want to reach out and resolve the issue before it becomes something bigger.
Doing so shows you care about and listen to your customers’ issues. Customers can expect that your business will provide help when they need it.
“Responding to customer reviews helps build trust between your brand and your customer base and improve the buyer experience—which leads us to our next tip…”
5. Provide excellent customer service
Excellent customer service doesn’t just make your customers happy; it also makes them more likely to share their experiences with others.
According to a study by the Sitel Group, 49% of customers are willing to share their positive experiences with others on social media, while 30% are willing to share their negative experiences.
In addition, a recent study by Hubspot reported that 82% of consumers say they would like brands to respond to their questions on social media within 24 hours.
Suppose you sell Software-as-a-Service, such as reliable ABA practice management software for large medical practices and enterprises.
Potential customers might inquire more about this product. If you don’t respond to their inquiries promptly, they might go to a competitor that provides faster and better customer service.
Slow response times can ruin the customer experience, and you’ll lose conversion opportunities.
The solution? Provide fast and always available customer service to answer common inquiries.
However, it’s hard for humans to always be available without hiring a costly support team that covers all shifts.
To address this problem, install chatbots. Chatbots are designed to assist customers with their queries about your products or services even after business hours.
Customer service that is available 24/7 helps improve the customer experience and increase conversion rates.
6. Write compelling product descriptions
Your product description allows you to showcase your product, explain why shoppers should buy it, and convince them of the product’s value.
A product description needs to be detailed and informative without being too long or boring to be effective. It should also include:
- A problem that can be solved by using your product (or at least one of its features).
For example, if you sell a fitness tracker, say how it helps customers reach their fitness goals or improve their overall health.
- The benefits of using your product over similar products (if applicable).
For example, if you’re selling an electric toothbrush, share how it’s better than manual toothbrushes because it cleans teeth better and faster.
If you offer attendance tracking software for managers, mention how it saves more time and is more convenient than manual attendance tracking.
The screenshot below shows a classic example of a compelling product description.
Image source: 123-reg.co.uk.
Add a Call-to-Action (CTA), such as “Buy Now!” or “Add To Cart,” in your description to encourage people to buy.
Ready to start converting more visitors?
One of the best way to convert your ecommerce store visitors into customers is to give them what they want.
If you create an excellent experience for your customers, they’ll trust your brand, buy your products, and even go out of their way to support your business.
Exceed your prospects’ expectations and provide memorable interactions to help convert your passive visitors into paying and loyal customers.