For many people worldwide, artificial intelligence is slowly making its way into their lives without fussing. From our cars, homes, mobile phones, and our workplace, Artificial Intelligence is everywhere.
Apart from our personal lives, Artificial Intelligence has also made its way into various industries such as automotive, e-commerce, healthcare, and entertainment.
To better understand artificial intelligence’s impact on the digital world, we first need to know what it is. To sum up,
“Artificial intelligence reduces human intervention with the help of algorithms and tools that provide recommendations, predictions, and decisions through real-time data.”
Now that we know what artificial intelligence is, we can move forward and find out how it transforms the digital world. The use of artificial intelligence is every present and visible in our daily lives.
With the help of a machine and deep learning, artificial intelligence has found its way in computer vision systems, image processing, and voice recognition applications, transforming them in a way never seen before. If you want to know how Artificial Intelligence affects the digital world, this article will help you. Listed below are some of the applications of artificial intelligence in today’s digital world:
Computer Vision Systems
Computer vision analyzes data by using different images that show various objects of interest. It uses deep learning and image processing to recognize patterns and then provides predictions autonomously.
From simple everyday applications such as recognizing human faces to complicated ones such as detecting obstacles when driving autonomous vehicles, computer vision helps AI-enabled technologies and devices to perform their tasks more effectively.
An example of how AI affects computer vision systems is through its use in machine vision systems. A sub-field of computer vision systems, machine vision systems finds their use in automotive applications, such as detecting stop signs, detecting obstacles, etc. Machine vision technology reduces distractions and enables the driver to stay alert while driving.
Creating and Generating Online Content
Who wouldn’t want a machine that writes online content by itself? Although AI cannot write about their opinion for a political blog or its views about new emerging technologies, it certainly can create content for your website that can help attract an audience from every part of the world. It can also help you save money, resources, and a lot of time. You only need to feed it data that it can understand and learn, and it will take care of the rest.
Wordsmith and quill are examples of such programs, which companies such as Forbes and Associated Press use to create new and fresh content for them, leading to numerous visits on their websites. With the use of templates and keywords, these programs generate content readers feel that humans wrote it.
Curating Online Content
AI-based programs not only allow you to create content, but they also help you curate it. It enables visitors to interact with web pages in a better way, only showing them the content they want to see. It helps in providing visitors with more personalized user experience. For example, if you add a product to your shopping cart on Amazon, you will see suggestions relevant to your choice.
“Another example is Netflix. If you watch a movie or a drama serial on it, with the help of AI, Netflix provides you with relevant movie and drama suggestions that piques your interest.”
From a marketing perspective, imagine showing visitors the content they wish to see. With the help of deep learning and machine learning, you will surely increase your daily clicks.
Emphasizing user behaviour and preferences, companies use AI-based marketing campaigns to make it easier to connect with potential clients. With the help of machine learning, companies can analyze trillions of megabytes of data to find out the time of day to engage with potential clients, what type of content to show them, the email titles and subjects that generate the most clicks, and its frequency.
Wouldn’t you want to know all these so you can save time, money, and effort? Some of the examples of such AI-based email marketing include Persado, Boomtrain, and Phrasee. It will transform how you perceive email marketing and allow you to generate tons of clicks, increasing your online presence.
Gone are the days of posting advertisements in the newspaper or the local radio channel. Artificial intelligence has made it easy for companies to find an audience that will be more prone to finding an interest in an advert. A sub-field of digital marketing, digital advertising sees the most benefits when adopting Artificial Intelligence.
“For example, Google Ads and Facebook Ads use Artificial Intelligence and machine learning to find people that will most likely have an interest in your Digital Adverts.”
With the help of AI, both these platforms analyze user information such as demographics and interests to detect users that suit a company’s advertisements.
If you think that a great website cannot exist without the help of a coder or a programmer, then we have news for you. Nowadays, various AI-aided website design programs exist that can easily design a website with the help of images, call to actions, and text provided by the user.
And all that without any need of a programmer or a website designer. It allows companies to save money and makes their website look like someone with a college degree designed it.
Artificial Intelligence Chatbots
Nowadays, brands usually communicate with their potential clients through Facebook messenger, WhatsApp, and other online communication platforms. As everybody already uses these platforms, it provides companies with a quick way to send the word out about their brand. Such a medium of communication leads to a requirement for faster responses. That is only possible through AI aided chatbots.
Chatbots are also available 24/7, which is not possible for a human being. For example, a big brand like Sephora uses chatbots to provide visitors with recommendations and make-up advice, depending on their interests, and without human intervention.
As you can see, artificial intelligence in the digital world provides numerous benefits, whether in marketing, advertising, or providing a great user experience to a customer. Also, to clarify, Artificial Intelligence is not here to replace human beings, but it helps them perform their task more effectively and efficiently.
However, for something like this to happen, they must give Artificial Intelligence a chance. Otherwise, they risk facing the inevitable.