Getting loads of traffic but too little sales and profit?
Many ecommerce store owners struggle with this issue.
You put up your site, ready for people to look around and find something worth their hard-earned money — but they aren’t taking out their digital wallets. And you panic because time’s ticking, your resources are fast depleting and no income is pouring in.
“While consistently earning lots of sales and revenue doesn’t happen overnight, you still wish you moved at a quicker or at least steadier pace.”
Fortunately, that’s not impossible.
Check out these five easy-to-do (and cost-efficient) tips to transform your ecommerce site visitors into paying customers — fast.
1. Offer limited-time promos.
Use rolling countdowns to announce a time-limited promo so your site visitors will fear missing out on your special offer.
Display your limited-time offers through colourful pop-ups with countdowns and call-to-action (CTA) buttons. This way, you can catch their attention. They can also immediately see important promo details and the remaining duration to take it. Plus, when they decide to get it right away, they can click on your “yes” or other equivalent buttons.
To trigger their fear of missing out (FOMO) and get them to checkout, shorten the time left for them to do so. Display it for a week more or less, then publish huge announcements about it on your site banners, social media posts and stories, and more.
2. Announce one-time promos.
One-time promos are some of the easy ways to drive high-quality traffic to your landing page.
These are also FOMO-triggering strategies but produce a slightly different effect from the previous tactics.
Here’s how: when presenting limited-time offers and displaying the remaining stocks, you can choose not to say whether these promos and items will be back or not.
However, with one-time promos, you can most likely hint to customers that you will only repeat this offer or release that same product once — and n-e-v-e-r again.
(Actually, you can — if you decide to — and then make a huge comeback announcement, which will thrill your customers. But you can also decide NOT to, especially if it’s only meant to be an experimental offer, dependent on your brand partner, does not match your niche and other factors. Anyway, going back…)
Shoppers now panic about this one-time deal. Since this technique works like a “take it or leave it” and “all or nothing” offer, they are more inclined to grab the chance before — or in case — it’s permanently gone.
They won’t be thinking much about the price. They’ll only be concerned about taking this one potentially first-and-last shot, so they’ll proceed with buying the item.
3. Leverage chatbots.
Use Artificial Intelligence or AI-based sales chatbots from powerful customer service software to proactively assist your site visitors — both with purchase intent and even those initially without.
AI-powered sales chatbots can initiate friendly human-like conversations and introduce interesting items or content. They can also help visitors find what they’re searching for and subtly persuade them to checkout.
They can even detect visitors’ previous site activities or at which stage they are in the customer journey. Plus, they can reply instantly 24/7 to any sales query they are trained with or learned independently. With quick feedback from your store, visitors can decide faster to buy your product.
Once they become your buyers, AI customer service chatbots can handle subsequent concerns about the product they bought. This way, you nurture your shopper relationships and encourage them to return for more purchases.
Additionally, consider pairing your chatbots with exceptional customer service software for centralized performance and interaction tracking and analytics, contact management, etc.
4. Publish stunning product photos on your e-commerce site.
High-quality product photos are among the best ways to entice site visitors to checkout.
By showing them how stunning your items are, they are visually stimulated to want and get one for themselves. The attractiveness either makes them forget about its price or, at the least, heavily consider getting it.
To produce jaw-dropping product photos, take shots of your merchandise in high resolution and from different angles, including close-ups. This lets visitors carefully examine items and convinces them that it’s excellent and worth taking.
Publish them on individual web pages with relevant details, even customer reviews. You can do this easily with user-friendly Content Management Software (CMS).
Create a gallery menu where you can collectively showcase the items and photos. Do that using even the simplest ecommerce platforms with built-in, customizable product gallery page themes and templates.
5. Show the number of stocks left for your merchandise.
This technique is similar to the previous strategy. It also triggers people’s FOMO powerfully but in a different way.
Instead of showing the remaining time for a promo, you display the number of stocks left for a specific item. You can even use this technique whether or not your products are on sale.
For example, show them that a Disney-inspired silver necklace with a snowflake pendant has only 2 stock items left.
If your website visitors like it, they will want to take it instantly — whether for its regular or discounted price. They will willingly take out their cash before losing it to other customers.
To leverage this strategy effectively, announce on your website and social media that you still have only a few grab-worthy items left.
Urge them to take it before they’re gone, adding elements of uncertainty so they won’t think twice.
On your product page, display in red your text indicating the small number of remaining items. This warns visitors since the color red evokes fear and alarm and emphasizes important details. This prompts them to take action by checking out lightning-fast.
When applying this strategy, be sure to update your product page in real-time. Use modern ecommerce solutions and techniques to automate the product count and avoid making errors with the information.
You can also leverage this technique if you sell services. For example, if you offer SEO services, you can display limited offers for clients to buy articles in bulk.
Converting visitors into paying customers has never been easier
With these practical tips, you can effortlessly transform site visitors into paying consumers — and loyal buyers. Feel free to infuse some creativity into these ideas and tweak them to fit your brand, culture, and operations. Remember also: success may not immediately happen, but keep doing, tracking, and improving your strategies and you’ll get your desired results over time.