How to Create a Social Media Marketing Plan From Scratch

Social Media Marketing Plan

Starting something always seems intimidating in the beginning. Once you begin the journey, it eventually becomes more comfortable as you go on. The same applies when you prepare a social media marketing plan from scratch.

What is a social media marketing plan?

It is basically a summary of everything that you are planning to do on social media. This plan or strategy guides you to take the necessary actions and also helps you determine if you are succeeding or failing. If you want the execution to be effective and smooth, you must make your social media marketing plan as precise as possible. 

“ 71% of consumers who have a good experience with a brand’s social media are more likely to suggest the brand to others. ”

If you want your brand to make a mark on social media platforms, read this blog immediately. This blog will teach you how to make a successful social media marketing plan from scratch.

Follow the below-mentioned steps to prepare your effective social media marketing plan:

  • Set specific goals 

You will be able to create an effective plan only when you learn what your objective or goal that you want to achieve from your social media marketing plan. Make sure that all your goals have the following characteristics:

  • Specific
  • Achievable
  • Measurable
  • Time-specific
  • Related 

You need to ensure that your social media goals are in line with your entire marketing strategy.  

  • Review your brand’s presence on social media

Before you make your strategy, you need to know where you are standing. You need to check different details of your social media presence in order to make an effective plan. Here are a few areas which you need to take into consideration while reviewing the social media presence of your business:

  • Which social media platforms your business mostly use? 
  • Which platforms are actually providing you value? 
  • Is your business’s profile better/worse/equal to your competitors’ profiles?

Learn about your target audience

You must already have a clear idea about who your target audience is. Now, every social media platform serves a different purpose and has a different type of users. You need to figure out which platform will be ideal for reaching out to your target audience. For example, if you provide programming help services, you can consider Facebook for promotions, and use Twitter for offering customer service. Prepare a buyer persona by considering the followings 

  • Age 
  • Income
  • Location
  • Frequently used social media platform
  • Job title
  • Pain points

“ 90.4% of Millennials, 48.2% of Baby Boomers, and 77.5% of Generation  X use social media actively. ”

  • Optimize your profiles 

Your profile is the first thing that users will check. Therefore, it must be appealing and should portray your professionalism. Make sure that all the fields are completely filled, and you have a complete and updated profile.  You must maintain consistency throughout your profiles. Apart from this, also make sure that your bio section provides the users with helpful information they might be looking for. 

Brands need to ensure that a clear and precise social media profile that helps in describing the brand is necessary. According to experts at Igloo Agency, the more information you are able to give your customers, the higher are the chances that the audiences will engage with you and get in touch with the brand. You can also use some creative and innovative jargon in the bio section to make it fun and appealing. Some great brands use the bio section for trivia and content-related posts.

  • Prepare your strategy 

One thing about social media is that you need to be very consistent there. Hence, posting content regularly is a must if you want your social media marketing plan to be successful. While creating the plan, you will also have to decide how often you are going to post and what should be your strategy. Usually, pictures and videos work the best when it comes to social media posting. You can also plan a particular time for posting every day. 

“According to 95.8% of social media marketers, Facebook is a source that produces the best ROI.”

  • Track and analyze 

You can always take advantage of the analytics that most of the social media platforms provide. You can see at what time your ideal audience stays the most active, which types of posts they like the most, etc. Based on this information, you can further change and improve your plan.

Without tracking your performance, you won’t be able to understand whether your social media plan or strategy is successful or not. You can also run surveys or ask your website visitors and followers about your social media strategies. This way, you can tailor your posts based on their reviews.


While creating your social media marketing plan, keep this mind that things can change fast in the social media world. So, you have to continuously measure your progress, see where you can improve, and make the necessary changes. Only by doing so, you can make your social media marketing plan a success. 

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