Data reveals that Instagram has over 1 billion users every month. And this is an ideal marketplace to promote your brand. Not only that, if you can keep your clients glued to your brand, but they will also keep coming back to you for shopping for their stuff and go nowhere else.
The figure in the above paragraph is, in fact, more than the number of Twitter users these days.
However, there are 3 aspects that you must keep in mind before reaching out to your prospective customers, namely, the ones on this social media platform are shoppers, this medium is not casual exchanging chats. So, it means there are businesses, where entrepreneurs are reaching out to their target audience.
“Lastly, the importance of maintaining a quality product is a must if you want to retain your clients.”
So, how will you reap the benefits of offering your products through Instagram? Let us find out in the paragraphs that follow.
Set-Up a Business Instagram Account
If the business is what you are heading to Instagram for, then you must have a separate account that is meant solely for business. Keep your personal Instagram account for your personal issues. Once you have your account ready, optimize it for your target audience so that you get relevant visitors.
Keep in mind is that it is best in the interest of your business not to appear on your Instagram page too often. It must be for business promotions, or if you want to announce something new, your company is about to launch. Also, you must not post any of your pictures or stories on this page.
Remember, your relevant clients are not interested in your personal stuff, but they mean business, and you have to adhere to the principle and requirement.
When it comes to optimizing your Instagram account, you can also seek the assistance of service providers or companies that help you in getting authentic likes and comments for your Instagram business page.
These services are of great help and serve to boost your business in the long run. If you cannot think of any such company now, you can try out the services of companies like Insta 4 Likes. Their services are proven and tested, and many business entities have earned a lot of revenue as well as customers with their help.
The Sole Link Must Boost Footfalls
t is a well-known fact that on Instagram, you have one opportunity to redirect your clients to your website. When it comes to placing the link, make sure you put it at a strategic position that can be within your bio, or just below your company description. It must target to a web page where you want your visitors to land.
Many businesses use different content management systems depending on their requirement. If you have been relying heavily on WordPress for all your content needs, their placement, incorporating the graphics, videos, and textual content, you can continue to do so. A proven and tested application is always better not to part with.
A Relevant Picture and Brand Name are Crucial
When you select a company name, the pictures that you post must be in tandem with your products and services.
“It is vital to allow your customers to know what your business is all about.”
Optimize your website in such a way so that when your pictures or chat messages are scrolling up or showing on the screen, they should be displaying a thumbnail that will be your profile picture of the Instagram account. Keep it professional.
What Must Your Bio Convey?
Your bio must be such that by reading the very first line, the visitor must stay hooked. After all, your main objective is to make your audience go through your company profile. So, it must be crispy, catchy, and the content must add value to your readers’ knowledge.
Most importantly, steer clear of making it appear as a direct promotion or as if your sole aim is to sell your stuff. Remember, it is essential to build up a good network and rapport with your clients. Your goal will be to assure them that they will get their stuff and what they will buy will be of good quality and as per their requirement.
Visuals and More Visuals
It is easier for visitors to register images much better than remembering or retaining textual content. So, make the optimum use of this Instagram account and post pictures and posts that will compel your followers to go through and come back for more. Post pictures of products that will be effective in conveying your message.
Remember, just as Instagram is a place to shop but not necessarily for all. “Hard selling” is not the impression that your prospective customers must get. So, maintain a balance between appearing to be a marketing man and a business owner.
Be creative with your products while you are advertising, and this itself will be an important way to tempt your prospective clients to your website. Allow pictures of your products to speak for your brand.
However, before concluding, it is crucial to keep in mind that it is not just Instagram that will be a suitable platform for your online sales. If your brand image is good, and you have an excellent online reputation and presence, any social media platform will work for you.
Also Read, Instagram Based Email Marketing For Business