We understand that the extent of your web design brand presence on any social media platform is limited to its page and some advertising. Moreover, just because social media platforms are public platforms, you cannot exercise complete control over your content that is on display for your target audience.
Furthermore, since you are relying on a basically third-party platform, any policy changes or glitches could adversely impact your page. In extreme issues, you may be compelled to shut down your page on the specific social media platform.
As per entrepreneur 90% of all marketers believe that social media marketing has resulted in their business exposure and around 66% of marketers who devoted a minimum of 6 hours every week on social have witnessed a boost in leads. With the launching of social media, conventional marketing techniques are just not enough for sustaining a business.
Social media is very much about fast, snackable content that could be quite enticing and consumed pretty easily despite the fact that you are just glancing through. Social media platforms are known to support this kind of content; hence, most web design firms cannot include any detailed content about their brand for engaging their existing clients or potential clients.
“Social media could be an effective resource for boosting brand awareness, reaching new clients, and building valuable relationships with potential, as well as, existing clients in the web design industry.”
Tips to Build Social Media-Friendly Websites
Adopt a Social Media-Centric Approach to Web Design
Top digital marketing consultants agree that the way forward for the web from now is to ensure that at every level, including the code, the design, and the content must show intent to complement social media experiences and engagement. Drab, static content is now being replaced with dynamic feeds that draw from blogs, social feeds, news, and several other sources.
Homepages are now completely modular, with different elements updating at their own pace and serving more engaging, attractive content to visitors every time. Another way you can put social media first is to implement Twitter cards and Facebook Open Graph modules from the ground up.
You will save yourself a lot of effort later on if you have the intent to go social-first from the very outset. You could boost your likes and followers by contacting a reputed and reliable digital marketing company such as Like4Like for perfect we design solutions.
All Content Must be Shareable
If you are creating content that is meant for enjoyment and entertainment, it loses a lot of its value if the viewer is not able to ‘like’ it or share it across the social media platform of their choice right from the page where the content is served to them. Wherever you have content, this social sharing functionality absolutely has to be there.
This will not only mean increased visibility for your content but also lead to greater customer satisfaction, conversion, and returns.
Wear Reviews like a Badge of Honor
Several websites have seen their conversion rates go up after incorporating reviews from Facebook. If you are confident in the products and services you provide, you should highlight the ‘Reviews and Testimonials’ section on your Facebook and Google pages.
Encourage your viewers to leave their honest feedback, remember to engage with constructive feedback, and hope for the best. In a relatively short time, you will rack up a good deal of reviews, each of which is another feather on your cap, another highlight on your website, and another potential customer convinced that you are the right choice for them.
Focus on Being Mobile-Friendly
Responsive website design would be allowing the site to be visible from practically everywhere even while on the go. This helps you stay connected with visitors using only mobile phones. Moreover, a mobile-friendly website also implies responsive sizing and fast page loads.
Statistics and studies reveal that there are certainly more users on mobile internet as compared to desktop internet users. A major benefit of designing a mobile-friendly site is that the web content could be shared easily with just a single tap provided the visitor boasts of various social media apps they are logged into already.
Consider Embedding Albums from Flickr and Facebook
This is a usual practice on your blogs and emails with images from your events. We understand that direct embeds from Flickr and Facebook help in boosting shareability and visibility.
Must Keep Enabling Twitter Streams
The best way of keeping visitors actively engaged on the website designed by you for your client is by embedding his firm’s Twitter mentions on his webpage’s side or as a ticker present at the bottom. However, you need to ensure that these Twitter mentions do not end up cluttering your web design. All this must be aesthetically compatible with your overall web design.
Must Enable Commenting
You may consider the installation of social commenting tools as they could be of great use to your website. This is simply because a blog post may not grab your attention and may go unnoticed; however, if the lucky visitor can see and read your specific comment, he would be most probably absorbing your content much better and taking more interest.
Similarly, allowing user reviews and even visitor comments on different products could be triggering more engagement and helping you obtain some important feedback regarding your product.
Facilitate Sign up Using Facebook Login
The greatest benefit of facilitating Subscribe or sign up with Facebook is that it is incredibly fast. Generally, users would be leaving if they needed to fill in long forms for creating an account. Thanks to the convenience and ease of using Facebook sign up, users would be more likely to sign up or subscribe.
Include Social Media Icons
Your website design must include prominent social media buttons. As per the web designing best practices, these social media buttons must be strategically placed right on top or bottom of the page.
However, you can exercise liberty in placing them wherever you think they best complement the overall theme and aesthetics of your website. Moreover, you need to make sure that these social media buttons open in a brand new tab. You must keep these social media buttons consistently updated.
For ensuring an amazing online presence, website and social media need to be compatible and must work cohesively. A web designer must keep this in mind while developing his client’s website only then his client can succeed in boosting online brand awareness.
—- Walter Moore has written numerous articles and blog posts on topics related to social media marketing, Technology etc.