For business owners, and especially those in the start-up stage, exhibiting at a tradeshow can be daunting!
To make a successful tradeshow, you need to implement new strategies and tactics that not only compel visitors to come to your booth but also build healthy relationships. Moreover, the advantages of exhibiting at a trade fair can overshadow any growth or marketing technique.
“Millions of Business Deals and Product launches are done at Tradeshow Events Every Year. The Best Tradeshows Booths Undoubtedly have the Edge; However, not all marked the Success”
Why is that?
There is no secret formula, just put your genuine efforts and the right marketing techniques- you can taste the tradeshow success.
Top Five Tips and Strategies for making an attractive and engaging Tradeshow Booth:
> Pre-Tradeshow Marketing
Market your booth a few days before you hit the event floor! This is one of the most effective strategies that can do wonders.
A plethora of marketing tools available out there like postcards, flyers, emails, and social media platforms by which you can connect with people before as well as after the tradeshow.
Arrange meetings with the visitors before the show starts. Encourage the atmosphere of building relationships and not only selling. You also need to hear customers’ perspectives more than conveying only about your product.
Collect every new visitor’s contact numbers and email addresses for future references. It is a good idea to have lists of past attendees with a list of current customers handy to send personalized invitations for every upcoming tradeshow event.
> Have Friendly Representatives
Regardless of the size of your tradeshow booth, having friendly representatives is another most important segment of the experience you are giving to your attendees.
You can have a grand trade booth with optimal space, but without having the best staff, you can’t take the benefits of the opportunities waiting for you. Once you have the best team, next is to have one of your representatives available to man the booth at any time as an empty booth can throw a negative impression of the company.
> Use Technology-Driven Techniques
Imagine yourself having a tradeshow booth that can give the best memorable experience by implementing some popular interactive activities to spark engagement.
Along with pre-show meetings, you can also engage your visitors by providing them with a memorable experience of virtual reality. It offers you to provide your attendees with a digital display that can only create engagement, but also enhance your tiny space into virtual infinity.
> Have a Great Hospitality
Have a warm, welcoming atmosphere at your booth by offering comfortable seating, snacks, and beverages. This is something that everyone would be agreed on!
Creating a pleasant and homely environment is a sure-fix way to attract customers as it shows your concern and generosity about them. This will create a social atmosphere that compels visitors to not only stop by but also develop an interest in your company.
> Display Your Website and Post Updates on Social Media
Do not forget to feature your website address on your booth display. This is important because if your booth has something that interests the visitors, they can copy it even at a distance and visit it any time.
Besides, during and after the show, post every update on social media to promote your tradeshow presence or other events you are attending. This way, people will be updated with every new event you participate in. It is important to follow up on your leads and incorporate new strategies to gain new leads.
Unique ideas create the most buzz, but only if it fits with the industry. The success stories are the result of a thoughtful marketing campaign. Tradeshows can be a huge investment; so, give your honest efforts, take time to prepare and make it all worth!